2. Interior design theming
The interior design of the hotel could have a great impact in differentiating the hotel. The concept theming approaches the general idea and concept of the hotel or resort. The interior design theming sets the details of every corner of the hotel.
While many hotels tend to go for modern and luxurious interior designs, other interior design schools could actually attract more customers and increase revenues, which would again depend on your target customers. Some interesting interior design schools are the Moroccan, Asian, Coastal, tropical, rustic, Bohemian, Shabby chic, Scandinavian, French, Art deco, industrial, and heritage-based interior design. Here is a recommended online course on iDeezign Academy for interior design schools and the differences between them. You can use iDeezign platform as well to select your favorite hospital designers to help you in differentiating your hotel through interior design.
3. Interior styling and décor
A 7B+ USD valued company named OYO started its business model by basically styling and changing the décor of hotels to attract more customers, and it succeeded in boosting the hotels' bookings and revenues. Check out the inspiring success story from here. OYO neither did concept theming nor did it change the interior design of the hotel. It just basically restyled and sort of changed the décor of the rooms in a way that made a huge difference and led to great branding, which shows that interior styling and décor could be another great tool to differentiate your hotel.
You can hire your favorite interior styling and décor experts through iDeezign platform as well.
4. Differentiation through Architecture
Architecture is a very effective tool in creating identity and differentiation in general, whether for a city or a neighborhood or for a specific project like a hotel or a resort, or a museum. There are many interesting architectural styles as well, and a creative architect would create impressive differentiation for your hotel or resort.
There are many examples of hotels and resorts that have unique architecture. Yet seeking differentiation through architecture would require going the extra mile. A good example of that would be El Gouna resort on the Red Sea in Egypt, which was designed by international architects, basically creating an open-air architectural museum. There is always room for creativity and innovation in pursuing to differentiate your hotel or resort through architecture.
5. Environmental excellence differentiation
This should have been listed as the first point given its importance and the attention any hospitality developer or designer should pay to the environmentally aware design. Recently customers could tell whether the hotel is genuinely working on environmental excellence or it is just basically Greenwashing or at least just using it for the marketing.
There are many "Green certifications" for the building itself or for the hotel practices, such as LEED, BREEAM, Green Globe, Green Key Global, and Green Tourism Active. Travelife, Green Tourism UK, Certification for Sustainable Tourism (Central America), European Ecotourism Labeling Standard (EETLS), and others.
6. Water play & splash pads
Good swimming pools have always been an attractive facility for hotel customers. Yet, the hospitality industry is sort of evolving towards good water play facilities and splash pads. It is recommended to allocate a place in your hotel or resort for a nicely designed water play area or splash pad. Here is a good example of a uniquely designed splash pad:
Hilton chooses Polysoft for its Splash Pad.
7. Go smart
This is a big topic. Yet, it could be another important tool to differentiate your hotel. It should start as well with a think tank group from the planning phase to identify your smart hotel goals. The group should include the hotel developers, designers, AI/smart hotels experts, hospitality experts, and any other relevant stakeholders.
